The beverage industry is never short on gimmicks when it comes to packaging, but an upcoming energy drink called West Coast Chill will be debuting with one that actually has some utility: a self-chilling can. The caffeine-free energy drink comes in something creator Joseph Company calls the "Chill-Can": on the outside, it doesn't look dissimilar from a 16-ounce can of soda. Engage the button on the bottom, however, and the temperature of the drink inside drops a claimed thirty degrees in just three minutes. The device requires no energy, relying on a combination of vegetable material and carbon dioxide within the can itself to create the cooling effect.
West Coast Chill is also introducing a recycling program in connection with the...
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